Running can be one of the most affordable forms of exercise—you don’t need a gym membership or fancy equipment to get started. But if you’re not careful, the cost of shoes, apparel, and accessories can quickly add up. The good news is you don’t have to sacrifice quality or comfort to stick to a budget.
Here are practical ways to save on running gear and shoes while still getting the performance and durability you need.
Buy Last Season’s Models
Running shoe brands release new versions of their models every year. Often, the changes are minimal—sometimes just new colors or slight design tweaks. When the latest model comes out, last year’s version is usually discounted significantly.
You can often find high-quality shoes at 30–50% off just by choosing a previous year’s model. For most runners, the performance difference is negligible, but the savings are huge.
Shop End-of-Season Sales
Retailers clear out seasonal gear to make room for new inventory. This is the perfect time to stock up on apparel like shorts, tights, and jackets at steep discounts.
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Shop for winter running gear in late winter or early spring.
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Look for summer gear in late summer or early fall.
By planning ahead and buying out-of-season items, you can save a lot compared to in-season pricing.
Sign Up for Store Newsletters and Rewards
Many sports stores and online retailers offer discounts to first-time subscribers. Signing up for email lists can also alert you to exclusive sales, clearance events, and members-only discounts.
If you’re loyal to a particular brand or store, join their rewards program. Points earned from purchases can often be redeemed for discounts on future buys.
Buy Multipurpose Apparel
You don’t need separate outfits for every type of run or workout. Many athletic pieces work for multiple activities—running, hiking, gym workouts, or even casual wear.
Look for high-quality, moisture-wicking tops and bottoms that can be used in different weather conditions or layered when needed. This reduces the number of specialized items you have to buy.
Check Outlet Stores and Discount Retailers
Outlet malls, discount chains, and online clearance sections can be goldmines for affordable running gear and shoes. While the selection might be hit or miss, you can find top-brand items for a fraction of the regular price.
Some runners also find great deals at stores like Marshalls, Ross, or TJ Maxx, which often carry name-brand athletic wear and shoes at reduced prices.
Take Advantage of Holiday Sales
Major shopping days—like Black Friday, Cyber Monday, Memorial Day, and Labor Day—are prime times for athletic retailers to run big promotions. Plan your purchases around these sales if you can wait.
Many running-specific online stores also offer deep discounts during marathon seasons or back-to-school sales.
Use Price Comparison Tools
Before you buy, check if another store is selling the same product for less. Price comparison websites and browser extensions can automatically scan multiple retailers for the best price.
Some stores even offer price matching, so if you find a better deal elsewhere, they may match or beat it.
Don’t Overbuy Accessories
Running accessories—like hydration belts, fancy GPS watches, or branded hats—can quickly eat into your budget. Start with the basics and only add gear as you find a genuine need.
For example:
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Use a basic phone armband before investing in a running-specific GPS watch.
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Try carrying a small water bottle in your hand before buying a hydration pack.
Building your gear collection slowly ensures you only buy what you’ll actually use.
Take Care of What You Own
Proper care extends the life of your gear and shoes, saving you money in the long run.
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Air-dry running shoes instead of putting them in the dryer.
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Wash apparel in cold water to protect fabric integrity.
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Store gear in a cool, dry place away from direct sunlight.
By treating your gear well, you can delay replacements and get more value from every purchase.
Rotate Your Running Shoes
If you run often, having two pairs of shoes to alternate between can extend their life. Shoes need time to decompress after a run—alternating them reduces wear and tear and can prevent injury.
Buying two pairs at once during a sale can be cheaper than buying a single replacement pair at full price later.
Consider Lightly Used Gear
While you should always buy running shoes new for proper fit and support, other gear—like jackets, tights, or hydration packs—can be bought secondhand.
Check local sports consignment stores, online marketplaces, or running community swap groups. You can often find gently used, high-quality gear at a fraction of the price.
Use Store Credit from Trade-In Programs
Some retailers and brands offer trade-in programs where you can bring in your old shoes for recycling in exchange for store credit. While the credit amount may not be huge, it’s still a small savings that adds up over time—and it’s eco-friendly.
Borrow Before You Buy
If you’re unsure whether you’ll stick with running or need specialized gear for a race, consider borrowing from a friend before buying. This is especially useful for niche items like trail running shoes or cold-weather gear.
Borrowing lets you test gear without spending money upfront, helping you make smarter purchasing decisions.
Keep Your Gear List Minimal
You don’t need a closet full of specialized outfits and shoes to be a successful runner. Focus on a small rotation of high-quality, comfortable pieces that meet your needs.
By keeping your gear list minimal, you save money, reduce clutter, and make it easier to get out the door for your runs.
Running doesn’t have to be an expensive hobby. By shopping smart, taking care of your gear, and focusing on essentials, you can enjoy the sport without overspending. The key is to be strategic—buy at the right time, choose quality over quantity, and resist the urge to buy gear you don’t truly need.
When you spend wisely, you not only save money but also get more enjoyment out of every mile you run.
